About System Launch Marketing

We Build Marketing Systems That Help Businesses Scale.

System Launch Marketing was built by entrepreneurs who learned firsthand that sustainable growth doesn't come from a single successful ad campaign. It comes from building a repeatable system that consistently acquires customers, builds relationships, and turns marketing into a predictable growth engine.

Paid acquisition • Customer retention • Email marketing • Automation • Growth strategy

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The Founders

Meet the Founders

Tap a founder to read their full background.

Hayden Brown, Co-Founder of System Launch Marketing

Hayden is an entrepreneur and marketing operator who spent years building and working with businesses across several industries before System Launch Marketing existed. His experience started with businesses such as East Idaho Sealcoat & Asphalt, helping local companies grow, and later expanded into e-commerce, marketing, consulting, software, and product-based businesses. Through marketing brands such as Lemon Nectar Marketing, he helped local businesses improve customer acquisition and grow through digital marketing. Over time his focus narrowed to the intersection of marketing, customer acquisition, and business growth — not simply generating attention, but building systems that reliably turn marketing spend into profitable customers.

Marketing
Paid advertising
E-commerce
Customer acquisition
Consulting
Local business growth
Software & product businesses
Marketing systems

Chandler Johnson, Co-Founder of System Launch Marketing

Chandler is an entrepreneur and company operator who started and ran multiple businesses before System Launch Marketing. That includes Crafted Course, which he grew to six figures within its first year selling crystals and related products, along with other internet-based businesses and a phone repair company he previously operated. While Hayden's background centered on marketing and growth, Chandler built deep experience in company management, operations, and entrepreneurship — the side of a business that determines whether growth can actually be supported.

Business management
Company operations
Entrepreneurship
E-commerce
Internet businesses
Growth
Scaling companies

Our Story

Built by Entrepreneurs. Designed for Growth.

System Launch Marketing was founded by Hayden Brown and Chandler Johnson, two entrepreneurs who came together through a shared passion for building companies and creating repeatable systems for growth.

Before System Launch Marketing existed, Hayden had already spent years building and working with businesses across several different industries. His entrepreneurial experience began with businesses such as East Idaho Sealcoat & Asphalt, where he helped local businesses grow, and later expanded into e-commerce, marketing, consulting, software, and product-based businesses.

Hayden also worked with businesses through marketing brands such as Lemon Nectar Marketing, helping local businesses improve their customer acquisition and grow through digital marketing. Over time, he became increasingly focused on the intersection between marketing, customer acquisition, and business growth — not simply generating attention, but creating systems that could reliably turn marketing spend into profitable customers.

Chandler brought a different but complementary background. Before System Launch Marketing, he had started and operated multiple businesses, including Crafted Course, which he grew to six figures within its first year selling crystals and related products. He had also built other internet-based businesses and previously operated a phone repair company. While Hayden's background was heavily focused on marketing and growth, Chandler developed significant experience in company management, operations, and entrepreneurship.

The two eventually began working together at the same company, where Hayden was responsible for marketing and Chandler was serving in a CEO/company management role. They collaborated heavily on marketing, growth, and scaling the business. That's where the foundation for System Launch Marketing was really created.

Together, they began implementing a repeatable growth system built around several key principles. First, they focused on profitable customer acquisition, using paid advertising to consistently bring qualified customers into the business. Then, instead of treating every customer as a one-time transaction, they built systems around email marketing and customer communication, creating an audience and community that the business could continue to communicate with and generate value from over time.

The result was significant. As the system was implemented and refined, the company experienced millions of dollars in revenue growth. More importantly, Hayden and Chandler saw that the system wasn't dependent on one lucky campaign or one viral advertisement. It was a repeatable process.

They had discovered something they believed could help other businesses. As they continued operating and growing businesses, other founders in their network began noticing the results. Some saw the success firsthand. Others heard Hayden and Chandler talking about what they were doing.

Eventually, founders began reaching out directly and asking: “Can you help us do this for our business?”

That demand ultimately led to the creation of System Launch Marketing in November 2025.

What started as helping a few businesses improve their marketing quickly expanded. By February 2026, System Launch Marketing had the opportunity to begin working with its first nine-figure brand. From there, the company continued growing primarily through its network, relationships, results, and reputation.

Today, System Launch Marketing works with businesses across multiple industries, helping them build stronger acquisition and retention systems through paid advertising, email marketing, automation, analytics, and growth strategy.

The company continues to believe that businesses shouldn't have to rely on guesswork, inconsistent marketing, or constantly chasing the next tactic. They need a system. And that's why System Launch Marketing exists.

“

We didn't start System Launch Marketing because we wanted to be another marketing agency. We started it because we had built systems that worked for our own businesses, and other founders started asking us to build those systems for them.

Hayden Brown & Chandler Johnson

Co-Founders, System Launch Marketing

Our Philosophy

Marketing Should Be a System — Not a Gamble.

Sustainable growth comes from connecting the parts of marketing that most businesses run in isolation. Acquisition, retention, data, and scale belong in the same system — each one making the next one work better.

Bring qualified customers into the business through profitable paid acquisition and strategic marketing.

Use email, SMS, content, and customer communication to build relationships beyond the initial transaction.

Use data, analytics, tracking, and testing to understand what's actually working and improve the system continuously.

Once the system demonstrates profitability, increase investment strategically and build the infrastructure necessary to support continued growth.

We've Been on the Other Side of the Ad Account.

We don't approach marketing purely as an outside agency looking at dashboards. Our founders have built companies, managed businesses, launched products, dealt with customer acquisition costs, watched marketing budgets disappear, and learned firsthand what happens when growth isn't supported by a real system.

That experience shapes how we work with clients today. Our goal isn't simply to make an ad look good. It's to understand how marketing contributes to the entire business.

From Growing Businesses to Nine-Figure Organizations

Our experience has given us the opportunity to work with businesses at very different stages of growth — from emerging companies looking for their first scalable acquisition channel to established organizations operating at nine-figure scale.

6-Figure

Finding a first scalable acquisition channel

7-Figure

Making growth repeatable and profitable

8-Figure

Systemizing acquisition and retention

9-Figure

Operating at established scale

Clients

Brands We've Had the Opportunity to Work With

We've had the opportunity to work alongside founders and teams across e-commerce, consumer products, hospitality, real estate, fitness, software, and other industries — helping businesses improve customer acquisition, marketing, and growth.

Freeze Dried Meat

Experience across six-, seven-, eight-, and nine-figure businesses.

How We Work

Our Approach

Tap any step to see what actually happens in it.

Understand the business, economics, customer, offer, funnel, and current marketing infrastructure.

Develop the acquisition, retention, tracking, and automation systems necessary for sustainable growth.

Put the system into market and begin collecting meaningful data.

Continuously improve creative, targeting, funnels, customer communication, and economics.

Increase investment when the underlying system supports profitable growth.

Ready to Build a Marketing System That Scales?

If you're serious about growing your business and want a marketing system built around measurable results, we'd love to hear about what you're building.

Book a Strategy Call Explore Our Work

We Build Marketing Systems That Help Businesses Scale.

Meet the Founders

Hayden Brown

Chandler Johnson

Built by Entrepreneurs. Designed for Growth.

Before System Launch Marketing

Where the system was built

Founders started asking

Where the company is today

Marketing Should Be a System — Not a Gamble.

Acquire

Nurture

Optimize

Scale