Behind The Ads
The marketing email group for DTC founders and operators who want to see exactly what is working in Meta ads, budget automations, creative testing, and email retention right now.
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Every email is built to make you a sharper operator
Meta Ad Breakdowns
See the exact account structures, audiences, and creative angles we deploy for DTC brands.
Budget Automation Rules
Profit-based rules that scale winners and cut losers without sitting in Ads Manager all day.
Creative Testing Systems
Hooks, angles, and UGC frameworks that keep ads fresh and beating fatigue.
Email Retention Plays
Flows and campaigns that increase lifetime value and turn buyers into a community.
Platform Updates
Short, practical notes on Meta algorithm changes and how we are adjusting real accounts.
Operator Q&A
Questions from the group answered with real numbers and real strategies from our accounts.
Get in for $5/month
No annual contracts. Cancel anytime. One email packed with actionable plays every week.
Want the full system for your brand?
Book a strategy call and we'll map out your Meta acquisition system, creative pipeline, and email retention loop.